E-Commerce free essay sample

As the owner of an online surfing gear business, you periodically study the customer paths on your site. This week youve noticed a high percentage of customers abandoning their orders at checkout. Outline the possible reasons as well as how you would correct the problem. Have you ever gone online to checkout a website? And as you browsed through, you add things to your shopping cart as you go along. At the end you decide to go to your shopping cart and go through the process as if you were going to check out, you look at your total and decide to come back later. And that’s if you decide to purchase those items. I know for sure that I am guilt of that. When an online store sees that there are a high percentage of abandoned shopping carts on their site, they try to see what the possible reasons are and how they can fix them. We will write a custom essay sample on E-Commerce or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are several reasons why online shoppers abandon their shopping cart. Some of the reasons are: shopping and handling costs are high, the customer may not have been ready to purchase the product, the customer was comparing prices, there prices are higher than the customer is willing to pay, or the customer just wanted to save the product for later (Roggio, A. Apr 24, 2012). Many e-commerce teams instinctively think that tuning the checkout process that is top priority when they consider increasing their website conversion rate (and redoing the shopping cart abandonment rate) (Bustos, L. , Aug 10, 2012). When you have â€Å"free shipping† or â€Å"guest checkout† on your site, it appeals more to the customer. But due to high shipping charges, taxes and other fees will make a customer reconsider their carts. When you have a website that offer a quick shipping calculator, this will give the customer a view of the full price (Bustos, L. Aug 10, 2012). When you have a customer that think the prices are too high, you have to figure out how to make it more appealing to them. By doing this online sites should offer discounts such as 10% off or free shipping on orders over $75. Shopping online has become important in most of our lives. But there are ways that online stores can minimize shopping cart abandonment. They must ensure that their store is user friendly. During the shopping process always allow your customer to review the steps they have taking as well as the product at anytime (Tuttle, B. , Sep 27, 2012). Using an online comparison tool is always a great thing. Ensure that your online shopping process is clear and easy to follow. You must keep a clear count of what you have in stock. This will allow the customer to purchase more than one item. Using icons of the product in the shopping cart is also a great way to let the customer see what they are purchasing when they are viewing their carts. Be clear on your return policy. You can also send reminders to your customer to let them know that they have items in their shopping cart. It is also a good idea not to empty the carts too soon.  You want to try and keep them active for at least 60 days. E-Commerce free essay sample A discussion on the emerging world of electronic commerce where security is an ever-important issue both to consumers and business. The following paper examines issues of individual privacy and potential fraud which are chief concerns of both businesses and consumers in e-commerce businesses. The writer focuses on both business-to-business transactions and business-consumer transactions over the Internet which are faced by serious security issues. E-commerce can cover a wide variety of transactions. In its most basic form e-commerce is simply the act of doing business electronically. Business to business (B2B) transactions, done over a secure, closed network, are an example of e-commerce. Customer purchases over the Internet (for example, a consumer purchasing a book through amazon.com) are also considered an example of an e-business transaction (Korper).One of the greatest blocks to e-commerce is the fear-based attitude that doing business electronically is not safe. Consumers continue to fear giving credit card information over the Internet, due to concerns over potential fraud. We will write a custom essay sample on E-Commerce or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Many businesses resist e-commerce initiatives on the basis that many e-commerce transactions are simply not secure enough.